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No Surprise Here…

image A recent Wilson Research Strategies survey finds the most popular reason for tuning in to Christian radio is to listen to Christian music (56%) while 40% of Christians tune in to listen to sermons and teaching. Those who listen to Christian music are predominantly women ages 18-44 and are more likely to attend church less frequently, while those who tune in listen to teaching/sermons tend to be older (both genders) and attend church more frequently. 

Pastor’s Weekly Briefing 7/18/08

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