If you preach to the same people every week, recognize the importance your connections and relationships have in regard to your preaching. If you are preaching to people who don’t know you, be aware of the risks that come when connection can only come from the delivery itself. Empathy and connection count whether people know you or not, and we are wise to think through the implications of this in our preaching.
He gives an excellent personal example. You can find it here.